ASEAN startups pay more for sales jobs to chase cash, study finds

Early-stage companies prioritize nontech roles amid less access to funding

20240228 singapore CBD

Within Southeast Asia, the Singapore market is faring better than Indonesia and Vietnam, according to the staffing platform Glints, with salaries still growing. © Reuters

TSUBASA SURUGA, Nikkei staff writer

SINGAPORE -- Southeast Asian startups' salaries for new hires in business development and sales have risen by as much as 20%, according to an annual report published Thursday, reflecting young companies' urgent need to generate cash amid a tougher funding environment.

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