Asian startups under pressure to cut costs after funding drops

India's Byju's shows how founders face tough choices to ensure profitability

20230110N Byju

Indian startup Byju's advertises at a World Cup match in 2022. © USA TODAY

KEN KOYANAGI, Nikkei senior staff writer

TOKYO -- Last year was one of upheaval for startups around the world as their fundraising plunged from the record highs seen in 2021. Asia, where digital economies are still young and fast-growing, was no exception.

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