Hong Kong food tech startup challenges Japanese bento market

Former Sony chip designer tries to make changes in lunch via tech

20231113 Wada Bento

Hong Kong startup Kamakura Foods’ founding CEO, Jason Chen (center), executive chef Manabu Oikawa (left) and head of engineering Stephen Chan are making a foray into the bento market in Japan. (Photo by Kenji Kawase)

KENJI KAWASE, Nikkei Asia chief business news correspondent

HONG KONG -- Kamakura Foods, a Hong Kong startup founded by a Japan-educated former Sony chip engineer, is challenging the bento market in Japan, where the boxed lunches originated. The company plans its entrance not through providing the food itself, but by introducing a tech-based platform for serving bentos automatically.

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