India's Josh close to raising $500m to win video app fight

VerSe to bolster short video business as competition heats up

Josh, an Indian short video app operated by content startup VerSe Innovation, is one of the top short-format video apps in the country, with 115 million monthly active users. (Photo by Ken Kobayashi)

SAYAN CHAKRABORTY, Nikkei staff writer

March 10, 2022 16:09 JST

BENGALURU -- Indian content startup VerSe Innovation is close to raising at least $500 million in fresh funding, much of which will flow into its short video app, Josh, to fend off a string of local and global rivals, two people aware of the development told Nikkei Asia.