Indian agritech startups struggle to reach and convince farmers

Price of technology, farming structure make sector impenetrable to companies

20250324 agritech startup Niqo Robotics

An artificial intelligence-powered sprayer made by Niqo Robotics can accurately apply chemicals to crops, helping farmers prevent waste. (Photo by AFP/Jiji)

QURATULAIN REHBAR

NEW DELHI -- Bajirao Gagare, a 50-year-old farmer in Maharashtra, says an agritech weather station and a soil sensor that he uses to help care for his tomatoes, brinjal, cauliflower and sugarcane have boosted his income by up to 35%.

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