MUMBAI -- A startup is fast becoming the driving force of India's cosmetics market by absorbing demand from young consumers who buy affordable items on e-commerce platforms.
Startups
Indian startups drive expansion of cosmetics market
Nykaa rolls out social marketing as pandemic facilitates e-commerce penetration
Indian cosmetics retail platform Nykaa features videos that teach people how to use cosmetics products. (Screenshot from Nykaa's website)
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