Indonesia's smaller cities catching eye of startup investors

Hip-hop star Jay-Z among those drawn by digitization potential beyond Jakarta

20210414 Warung

Demand for digital services from mom and pop stores and stalls known as "warung" is spurring startup investment beyond big cities in Indonesia.

SHOTARO TANI, Nikkei staff writer

JAKARTA -- Indonesian startups targeting the country's smaller cities are, slowly but surely, beginning to attract investor interest -- even from a world-famous hip-hop artist.

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