StartupsJapanese vehicle maker jumps into microfinance in India
With banks pinched, Terra Motors offers prospective buyers its own auto loans
Terra Motors electric three-wheeled vehicles in India. Many potential three-wheeled taxi drivers don't have enough money to buy a vehicle and get started.
RYOSUKE HANADA, Nikkei staff writer
September 3, 2021 14:01 JST
TOKYO -- Tokyo-based startup Terra Motors, a manufacturer and distributor of electric three-wheeled vehicles, recently launched a financial subsidiary in India. Its goal is to use microfinance to lift buyers' incomes and boost vehicle sales. But will a Japanese startup be able to thrive in India as the coronavirus spreads at a record pace?