SEOUL/TOKYO -- South Korean fashion-selling platform Musinsa is using Japan as the springboard for its global expansion, continuing a dramatic evolution from its roots as a photo-swapping website from the dot-com era.
CEO Han Mun-il looks to ride next cultural wave after K-pop and K-dramas

Customers shop at a Musinsa store in Seoul. The unicorn integrates brick-and-mortar shops with its mostly digital operation. (Photo by Kotaro Hosokawa)
SEOUL/TOKYO -- South Korean fashion-selling platform Musinsa is using Japan as the springboard for its global expansion, continuing a dramatic evolution from its roots as a photo-swapping website from the dot-com era.