Mensa Brands becomes India's fastest unicorn in just six months

Brand aggregator startup boosted by tail winds of economic recovery from COVID

Indian startup Mensa brands buys majority stakes in digital-first brands, acting as an umbrella company that owns and operates them. (Photo by Yuki Kohara)

SAYAN CHAKRABORTY, Nikkei staff writer

November 17, 2021 15:13 JST

Updated on November 17, 2021 16:30 JST

BENGALURU -- India's Mensa Brands has breached the billion-dollar valuation mark in just six months from launch, making it the fastest startup in the country to become a unicorn, boosted by tail winds of recovering consumption after the COVID-19 pandemic.