Singapore's ShopBack rewards app scoops up inflation-hit consumers

Company expands partners beyond e-commerce sites, from groceries to eateries

20250604 ShopBack

ShopBack has partnered with Starbucks to offer cashback rewards via its QR-code payment system at more than 130 outlets across Singapore. (Photo by Mayuko Tani)

TSUBASA SURUGA

SINGAPORE -- ShopBack, a Singapore-based rewards platform, is gaining traction in Asia and beyond as price-conscious consumers seek more value amid the rising cost of living.

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