SoftBank unit leads funding for Japan online sneaker market

SODA eyes Asia expansion with second fundraising in a year

20210113 SNKRDUNK

The SNKRDUNK website allows users to buy and sell rare sneakers. (Photos courtesy of SNKDUNK)

WATARU SUZUKI, Nikkei staff writer

TOKYO -- SODA, an online Japanese marketplace for sneakers, said on Thursday it raised $22 million in a funding round led by SoftBank Ventures Asia amid the country's growing interest in sneaker resales.

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