JAKARTA/HANOI -- When South Korean President Moon Jae-in unveiled a new policy in 2017 to deepen the country's ties with Southeast Asia, it spurred a new vigor among the country's companies to do business in the fast-growing region.
Opportunities for mutual benefits are great, but local branding needs work

A mural at the Google Campus startup space in the Gangnam district of Seoul, South Korea, which offers work spaces and mentoring for young Asian tech entrepreneurs. © Reuters
JAKARTA/HANOI -- When South Korean President Moon Jae-in unveiled a new policy in 2017 to deepen the country's ties with Southeast Asia, it spurred a new vigor among the country's companies to do business in the fast-growing region.