DALIAN, China -- Growing ranks of Chinese companies are embracing TikTok, a video-sharing app that boasts 400 million users in the country, as a way to win the hearts of young consumers who tend to click off conventional advertisements.
Startups
TikTok gives Chinese advertisers a trick to target Gen Z
Seconds-long video app provides a rabid audience of users in teens, 20s
TikTok users have set consumer trends, fueling sales of bubble tea and body spray brands. (Photo by Daisuke Harashima)
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