HO CHI MINH CITY -- TikTok Vietnam said the number of merchants on its app tripled last year, as did average sales, fueling its optimism in the tightly censored country after setbacks in markets from the U.S. to Indonesia.
Startups
TikTok, under fire elsewhere, sees spike in Vietnam e-commerce
Average sales up threefold as Chinese startup navigates content blocks and bans
TikTok pivoted from viral clips to e-commerce, quickly taking market share from rivals in Vietnam despite issues like censorship and scam videos. © AFP/Jiji
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