SEOUL -- Samsung Electronics' profits are soaring on semiconductor business improvements but struggles to secure profit in generative AI chips are pushing the company to bolster development, including by hiring more engineers.
Semiconductors
Samsung reaps chip comeback, but behind in AI competition
Memory powerhouse trails SK Hynix and others in cutting-edge development
Samsung reported an increase in profit for the second quarter in a row thanks to a recovery in the semiconductor market. (Samsung Electronics)
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