U.S. chip designer aims to bring down AI prices pushed up by Nvidia

Jim Keller's startup Tenstorrent targets uses from smartphones to cloud services

20240711 Portrait photo for Ryohtaroh Satoh story

Tenstorrent CEO Jim Keller is well known in chip design circles. (Photo by Ryotaro Yamada)

RYOHTAROH SATOH, Nikkei staff writer

TOKYO -- Jim Keller, a chip designer who worked for Intel, AMD and Tesla, is trying to bring down the price of AI applications by designing chips that are more efficient than Nvidia's, with an eye to gaining some of the market held by the American giant.

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