HO CHI MINH CITY -- E-commerce platform Lazada made an unusual call for cooperation in an industry better known for cash-burning competition and bids to "lock in" both users and merchants.
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An ad blitz in Ho Chi Minh City for Lazada's "11-11" sale is modeled on parent Alibaba's Singles' Day promo in China. (Photo by Lien Hoang)
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