HONG KONG -- Alibaba's Taobao has established a live commerce company as part of the shopping platform's attempt to reduce its reliance on "super hosts" such as Austin Li Jiaqi while also fending off threats from rival online retailers.
Technology
Alibaba's Taobao sets up live commerce venture as competition grows
China platform is facing pressure from rivals such as PDD and Douyin
Alibaba's Taobao e-commerce app faces mounting competition in the world's No. 2 economy. © Reuters
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