Amazon courts Vietnam merchants in Alibaba's backyard

US retailer says pandemic has boosted exports from Southeast Asian country

20210615 Amazon Vietnam

Amazon sellers in Vietnam are taking advantage of pandemic-fueled spending by customers in the U.S. and other overseas markets. (Source photo by Reuters) 

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- Amazon is stepping up its recruitment of sellers in Vietnam as the U.S. e-commerce giant takes on China's Alibaba in its own backyard.

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