Amazon set to become top shareholder of Japan's istyle cosmetics website

Deal to boost e-commerce giant's presence in competitive market

20220815N Amazon

Amazon seeks to expand its presence in the competitive Japanese cosmetics market through a deal with istyle.  © Reuters

HIDEKI SHINOHARA, Nikkei staff writer

TOKYO -- Amazon.com will invest in istyle, the company behind the @cosme review and retail site, gaining access to the Japanese beauty product vendor's trove of user reviews.

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