Amazon to launch Temu-style bargain corner for Chinese sellers

Section on its main website will offer goods under $20 as price battle heats up

20240627 amazon logo

Amazon is months away from accepting products at its warehouses in China that it will ship to consumers overseas. (Photo by Yuki Nakao)

CISSY ZHOU, Nikkei staff writer

HONG KONG -- Amazon will launch a dedicated section on its primary website that will resemble Chinese cross-border bargain app Temu, offering unbranded products priced below $20 and shipped directly from China, vendors briefed on the matter told Nikkei Asia.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.