Apple CEO Cook visits Japan as new smartphone law looms

Renovated Ginza flagship store to reopen amid Japanese market's fading importance

20250923N Tim Cook X

Apple CEO Tim Cook posted on X on Sept. 23 after arriving in Tokyo. (Photo by Masaharu Ban)

REI NAKAFUJI and MASAHARU BAN

PALO ALTO, California/TOKYO -- Apple CEO Tim Cook arrived in Japan on Tuesday for his first official trip since December 2022, planning to visit the newly renovated Apple Store in Tokyo's Ginza shopping district at a sensitive time for his company in Japan.

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