Apple to launch new low-cost iPhone in 2020 to halt sales decline

Cheaper handset is aimed at retaking market share from Huawei, Samsung

20190904 Iphone SE

Apple is bringing back a relatively inexpensive iPhone to replace the SE, shown above, so it can better compete in emerging markets. (Source photos by Wataru Ito/Getty Images)

LAULY LI, CHENG TING-FANG, HIDEAKI RYUGEN and KIM JAEWON, Nikkei staff writers

TAIPEI/TOKYO/SEOUL -- With its share of the smartphone market slipping, Apple plans to launch a lower-cost iPhone next spring to win customers in emerging markets and retake ground in China lost to Huawei Technologies and other rivals, sources said.

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