Baidu unveils AI models 60%-plus cheaper than DeepSeek's

Top Chinese search provider pivots as flagging traffic threatens ad revenue

20250425N Baidu

Baidu Chairman and CEO Robin Li unveils the Ernie 4.5 Turbo large language model on April 25. Ernie 4.5 Turbo, represented by the yellow rightmost bar in the chart, costs a fraction as much as, from left, DeepSeek-V3 and Baidu's own Ernie 4.5. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA

WUHAN, China -- China's Baidu released on Friday two new foundation models for generative artificial intelligence that cost a fraction of comparable offerings from DeepSeek, accelerating Baidu's push into the growing field as its mainstay search service faces slowing traffic.

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