PALO ALTO, California -- Google CEO Sundar Pichai joined Apple, Microsoft and Meta chiefs in praising Chinese AI developer DeepSeek and said lowering the cost of artificial intelligence will be a positive for the tech giant and overall AI demand.
U.S. search giant joins chorus praising low-cost model despite questions over spending

Google CEO Sundar Pichai praised Chinese AI developer DeepSeek in an earnings call on Feb. 4, saying its lower cost model would help build demand for artificial intelligence overall. © AP
PALO ALTO, California -- Google CEO Sundar Pichai joined Apple, Microsoft and Meta chiefs in praising Chinese AI developer DeepSeek and said lowering the cost of artificial intelligence will be a positive for the tech giant and overall AI demand.