SoftBank's Japanese consulting unit aims to 'prove' AI can make money

Gen-AX CEO says call centers are well-placed to reap early benefits

20250306 Gen-AX CEO Shinichiro Isago

Gen-AX CEO Shinichiro Isago says the company is prioritizing business uses of SoftBank's AI services for now. (Photo courtesy of Gen-AX)

RYOHTAROH SATOH

TOKYO -- Call centers will be among the first businesses to reap the benefits of artificial intelligence while companies in other segments struggle to identify the most effective revenue models for the technology, according to SoftBank group company Gen-AX.

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