ASEAN e-commerce to grow 16% in 2025 driven by AI, video: report

Digital economy nears $300bn, including transport, delivery and other segments

20251111 E-Conomy

Representatives from Google, Bain & Co. and Temasek Holdings present the e-Conomy SEA 2025 report in Singapore on Nov. 11. (Photo by Kentaro Takeda)

KENTARO TAKEDA

SINGAPORE -- Southeast Asia's e-commerce market is set to grow 16% this year despite economic headwinds, with video-based promotions and AI-powered recommendation features fueling consumer activity, a report released on Tuesday showed.

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