Asian game developers use AI to breathe new life into characters

South Korea's Krafton works with Nvidia as DeepSeek powers Chinese companies

20250701 inZOI screenshot gameplay

A screenshot of InZOI, a life simulation video game published by South Korea's Krafton. (Photo courtesy of Krafton)

KIM JAEWON and WATARU SUZUKI

SEOUL/SHANGHAI -- Video game developers in Asia are racing to apply artificial intelligence technologies to their characters to give users more intuitive interactions and immersive experiences.

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