Baidu Q2 ad revenue drops 15% despite AI push, as rivals gain ground

Chinese search giant to release new Ernie model 'as soon as it is ready'

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Baidu's core revenue earner, online ads, took a hit in the most recent quarter. © Reuters

CISSY ZHOU

HONG KONG -- Baidu's online advertising revenue fell 15% to 16.2 billion yuan ($2.26 billion) in the April-June quarter, as subdued demand in China's ad market and the emergence of new competitors continued to weigh on the Chinese search giant's most important segment.

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