Bukalapak sees hope if Indonesians tighten belts amid inflation

Head of e-commerce company says consumers may seek goods in smaller volumes

20220629 Bukalapak

E-commerce platform Bukalapak is helping Indonesia's small and midsize family-owned warung retail shops go digital.

ISMI DAMAYANTI and NANA SHIBATA, Nikkei staff writers

JAKARTA -- Teddy Oetomo, president of major e-commerce company Bukalapak, sees a silver lining in rising prices as consumers may seek out products in smaller volumes sold by Indonesia's ubiquitous small and midsize family-owned warung retail shops.

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