Delivery apps rise and fall on Vietnam COVID roller coaster

Fortunes swing wildly as lockdown spurs demand but cuts mobility

20210802 deliver vietnam food

Delivery platforms in Vietnam, including MarketOi, saw a rush of orders from customers in COVID lockdown but face a volatile landscape as rules change daily. © MarketOi

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- Some families in Vietnam woke up last week to find blue vouchers on their doorsteps notifying them when they could go to the supermarket. Almost instantly, grocery orders shot up at MarketOi, a delivery startup based in Ho Chi Minh City.

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