DoorDash launches in Japan as food delivery war heats up

SoftBank-backed giant faces uphill battle against local and international rivals

20210608 DoorDash Japan

U.S. food delivery company DoorDash has chosen Sendai as its first city in Japan, with operations there beginning on June 9. (Photo courtesy of DoorDash) 

YIFAN YU, Nikkei staff writer

PALO ALTO, U.S. -- U.S. food delivery giant DoorDash launched its Japan operation on Wednesday, a move that is expected to further intensify the already fierce competition for a slice of the country's food delivery market.

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