Google forecasts Asia to lead $750bn app market as rich nations contract

Vietnam had region's top revenue growth but Big Tech wary of data control

20251113 Google Vietnam

A participant checks his phone at the Google Apps Summit in Ho Chi Minh City. It was the first time for the event to be held in Vietnam, the birthplace of Axie and Flappy Bird. (Photo by Lien Hoang)

LIEN HOANG

HO CHI MINH CITY -- The global market for mobile games and other apps will expand to $750 billion by 2030, with Asia leading the growth, according to Google.

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