Inside the iPhone SE: Will Apple kill cheap Chinese smartphones?

Secrets of the new low-priced model's performance

20200507 iPhone SE

The retail price of Apple’s latest iPhone SE, which was released in April, with the lowest storage capacity is $399.

HIDEAKI RYUGEN and NAOKI WATANABE, Nikkei staff writers

TOKYO -- Apple released its low-cost iPhone SE last month, in an attempt to win market share from Chinese rivals. Nikkei has analyzed the SE to find out how Apple has managed to develop this low-priced model that punches much above its weight.

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