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20211110 meta birth

Facebook CEO Mark Zuckerberg speaks to an avatar of himself during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta. © Facebook/Reuters

LAULY LI, CHENG TING-FANG and YIFAN YU, Nikkei staff writers

TAIPEI/PALO ALTO, U.S. -- Mark Zuckerburg raised eyebrows when he announced late last month that his social media empire will be rebranded as "Meta."

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