Japan readies antitrust action against Google over search ads

Regulator expected to accept voluntary improvement plan in case involving Yahoo tie-up

20240415N Google search

The Japan Fair Trade Commission has been investigating Google's search advertising business. © Reuters

KONORI FUJITA, Nikkei staff writer

TOKYO -- Japan's antitrust watchdog is planning to push Google to voluntarily reform its business practices over alleged unfair restrictions on a search advertising partnership with Yahoo, Nikkei has learned.

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