Japan sake makers to adopt blockchain to fight Asian counterfeits

Consultancy EY aims to extend system to fruit amid global boom in Japanese cuisine

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Japan's sake exports are on the rise thanks to a growing global appetite for the country's cuisine. © Reuters

NANA SHIBATA, Nikkei staff writer

TOKYO -- EY Japan, a branch of the global accountancy firm, plans to launch a blockchain traceability system for Japanese sake and fruit, sharing information including origin and delivery records with foreign consumers, in a move that will help brewers and producers differentiate their authentic products from counterfeits.

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