HONG KONG -- Chinese online retailer JD.com has launched a digital avatar of its founder Richard Liu to be its live sales host as it fights for market share in live commerce, a thriving sector that the company has been struggling with.
Technology
JD.com enlists digital Richard Liu avatar in live commerce battle
AI likeness of founder touts food and appliances but analysts question strategy
Chinese online retailer JD.com has launched a digital avatar of its founder Richard Liu in a bid to boost live commerce sales. (Photo by Ken Kobayashi)
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