TechnologyLazada and Grab swap referrals for Vietnam's growing consumers
E-commerce and ride-hailing apps eye COVID-fueled market expansion
Vietnamese users of the Grab ride-hailing app now see referrals to the e-retailer Lazada when they log in, and vice versa, under a new cross-marketing deal. © Grab
LIEN HOANG, Nikkei staff writer
November 19, 2020 16:10 JST
HO CHI MINH CITY -- Vietnamese are seeing both Lazada and Grab when they log onto the app for either, thanks to a cross-promotion agreement by the e-commerce and ride-hailing companies in Southeast Asia's fastest-growing market for internet services.