Lazada and Grab swap referrals for Vietnam's growing consumers

E-commerce and ride-hailing apps eye COVID-fueled market expansion

20201118 grab lazada app

Vietnamese users of the Grab ride-hailing app now see referrals to the e-retailer Lazada when they log in, and vice versa, under a new cross-marketing deal.  © Grab

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- Vietnamese are seeing both Lazada and Grab when they log onto the app for either, thanks to a cross-promotion agreement by the e-commerce and ride-hailing companies in Southeast Asia's fastest-growing market for internet services.

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