Nissan chases car shoppers with one-stop online buying

Booking test drives to taking delivery can be completed via smartphone

20210315N Nissan

Nissan plans to analyze data on customer interactions via artificial intelligence to improve service. (Photo courtesy of the company.)

RYOTARO YAMADA and TOMOYOSHI OSHIKIRI, Nikkei staff writers

TOKYO -- Car shoppers looking to buy a Nissan will need to reach no farther than their smartphones, with the automaker's online program accommodating the preferences of coronavirus-weary consumers seeking to avoid the showroom and younger people making big-ticket purchases on the internet.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.