TechnologyNissan chases car shoppers with one-stop online buying
Booking test drives to taking delivery can be completed via smartphone
Nissan plans to analyze data on customer interactions via artificial intelligence to improve service. (Photo courtesy of the company.)
RYOTARO YAMADA and TOMOYOSHI OSHIKIRI, Nikkei staff writers
TOKYO -- Car shoppers looking to buy a Nissan will need to reach no farther than their smartphones, with the automaker's online program accommodating the preferences of coronavirus-weary consumers seeking to avoid the showroom and younger people making big-ticket purchases on the internet.