Panasonic seeks design ideas from China to boost appliance unit

Japanese company keen to cut cost, lift sales as rivals gain ground across Asia

RYOHTAROH SATOH, Nikkei staff writer

TOKYO -- Japan's Panasonic says it will emulate China's minimalist approach to designing consumer electronics as it struggles to fend off challenges from Chinese rivals such as Haier Group and the Midea Group, particularly in Southeast Asia.

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