Samsung vs. Apple: Smartphone rivalry heats up with 'Crush' ads

AI emerges as new frontier in mobile devices race

20240517N Samsung Apple dis ad

The message in Samsung's new video, "Creativity cannot be crushed," is believed to be a response to an Apple ad that showed a hydraulic press crushing instruments and paint. (Screenshot of Samsung video)

NAMI MATSUURA, Nikkei staff writer

SEOUL -- A video from Samsung Electronics is garnering attention as a seeming swipe against Apple, part of an intensifying rival between the tech giants amid the rise of artificial intelligence.

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