SoftBank-backed startup aims to ride DeepSeek buzz with cheap AI servers

SambaNova says Asia's appetite for affordable Nvidia alternatives is growing

20250402 Toshinori Kujiraoka, vice president of Asia for SambaNova Systems

Toshinori Kujiraoka, SambaNova's vice president for the APAC region, says demand for more affordable AI is growing. (Photo by Ryohtaroh Satoh)

RYOHTAROH SATOH

TOKYO -- American chip startup SambaNova Systems says demand is growing in Asia for more affordable artificial intelligence solutions to replace Nvidia's costly hardware, with the emergence of open-source models like that of China's DeepSeek adding momentum to the shift.

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