SoftBank to bring big data to small business with $40 forecasting

New service predicts customer traffic with AI analysis of location and weather data

20220503N Osaka supermarket

A supermarket in the Japanese city of Osaka. Big data services are usually too expensive for mid- and small-sized businesses to use. (Photo by Tomoki Mera)

TAKERU ITO, Nikkei staff writer

TOKYO -- SoftBank Group will offer a customer forecasting service for retailers costing as little as $40 a month, looking to make big data analysis more accessible to small Japanese businesses that have been unable to afford the technology.

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