South Korea's Naver bets on generative AI as Google encroaches

Partnership with Samsung to develop chips for data processing servers

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Naver is leveraging a massive database of Korean-language content to develop its generative AI technology. (Photo by Kotaro Hosokawa)

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- South Korean tech group Naver will develop generative AI technology in a bid to retool as Google cuts into its core domestic search engine business.

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