TOKYO -- Toyota Motor is turning to immersive content in hopes of drawing more consumers to motor sports, with a planetarium-style system that projects a racing video inside a dome-shaped tent.
Technology
Start your engines: Toyota revs up immersive content waving motor sports' flag
Special-effects-heavy show aims to spark a need for speed in kids and others
"Dive into Racing" lets viewers experience motor sports from the driver's perspective. © Super Taikyu MIRAI Organization / T&S
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