MUMBAI -- Tata Group, India's largest conglomerate, has launched Tata Neu, a superapp that offers customers a range of in-house products, from groceries to airline tickets, as it seeks a foothold in the country's $38 billion e-commerce market.
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Tata Group hopes to bring its disparate products and services under one digital retail superapp as it aims to tap India's fast-growing e-commerce market. (Screenshot from Tata's website)
MUMBAI -- Tata Group, India's largest conglomerate, has launched Tata Neu, a superapp that offers customers a range of in-house products, from groceries to airline tickets, as it seeks a foothold in the country's $38 billion e-commerce market.