The race for AI PCs: Who's winning and what's at stake

Intel, AMD and Qualcomm all hope to reignite the computer market, but will users bite?

20240605 Pat Gelsinger, Lisa Su and Cristiano Amon

Pat Gelsinger, Lisa Su and Cristiano Amon were among the tech industry CEOs attending Computex 2024 in Taipei. (Photos by Shinya Sawai)

CHENG TING-FANG and LAULY LI, Nikkei Asia tech correspondents

TAIPEI -- Chipmakers are hailing the AI boom as the "biggest change" in a decade for personal computers and a moment of rebirth for the sluggish PC market. But the rush to capitalize on the moment is bringing new players into a segment traditionally dominated by Intel and AMD.

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