TikTok e-commerce grows fourfold in ASEAN, narrows gap with Shopee

Combined with Tokopedia, ByteDance group takes second spot in $114bn market

20240715 Tiktok

TikTok has become a "very relevant player" in Southeast Asia's e-commerce sector, the CEO of Singapore-based consultancy Momentum Works says. © Reuters

TSUBASA SURUGA, Nikkei staff writer

SINGAPORE -- TikTok, the viral short video app owned by China's ByteDance, is becoming one of the largest e-commerce platforms in Southeast Asia, a market long dominated by local players like Shopee and Alibaba's Lazada, an annual study released Tuesday showed.

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