TechnologyTikTok e-commerce grows fourfold in ASEAN, narrows gap with Shopee
Combined with Tokopedia, ByteDance group takes second spot in $114bn market
TikTok has become a "very relevant player" in Southeast Asia's e-commerce sector, the CEO of Singapore-based consultancy Momentum Works says. © Reuters
TSUBASA SURUGA, Nikkei staff writer
SINGAPORE -- TikTok, the viral short video app owned by China's ByteDance, is becoming one of the largest e-commerce platforms in Southeast Asia, a market long dominated by local players like Shopee and Alibaba's Lazada, an annual study released Tuesday showed.